Since its inception in 2011, GEL.IT.UP BY GIUP® has continually improved its products by keeping in line with its tagline “Superior Innovation”. Our mission is to continuously provide top class products whilst at the same time adhering to all EU regulations and worldwide GMP (good manufacturing practice). Cruelty free practice in the development of our products is extremely important to us and we have managed to extend this from raw materials to finished product.

MOST IMPORTANTLY our 1-on-1 customer service / satisfaction approach is something we and all our GEL.IT.UP BY GIUP® Family Distributors take great pride in. Even though GEL.IT.UP BY GIUP® is rapidly going global, our distributor network remains a large family, which we eagerly invite you to join!

We pride ourselves in supplying our line of products to professionals only thus ensuring that Nail Industry standards are maintained and respected.

GEL.IT.UP BY GIUP® believes that beauty products should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.

All of our own brand cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.

For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit

Remaining faithful to the vision of a better planet, we apply practices that ensure the quality and safety of products ensuring the protection of our environment and animals. Our world is everchanging and therefore it needs help to be protected. This should be a priority to one and all.

At GEL.IT.UP by GIUP® we clearly understand these needs and are inspired by the philosophy of green growth and cruelty free products. GEL.IT.UP by GIUP® has its own Waste Management Programme whereby we recycle used and old gel polish bottles.

Our clients can send us all types of gel polish bottles (even from other companies) and we ensure they are recycled.

The new trends of the season from GEL.IT.UP by GIUP® which presents THE TRIBE Limited edition, the new color collection that definitely does not go unnoticed! The combination of new and old shades is here to magnetize all eyes!

THE TRIBE Limited edition by GEL.IT.UP by GIUP® is a series inspired by the philosophy of Green Earth and Cruelty Free products! The combination of pastel, glitter and iridescent shades is here to captivate and steal the show! A complete color palette that composes the top trends for the new Spring / Summer 2020 season! Colors, shades and names inspired by our vision for a better tomorrow.

Our product range includes:

UV / LED Soak Off Gel Polish Systems

Builder Gel Systems

Acrylic Systems

MultiMix Synthogel (Also known as Acrygel / Polygel)

Nail Files (100/180, 100/120 Grit, 180/180 Buffing Blocks, Nail Sponge Files)


Consumable Products (Gel, Acrylic, Nail Art Brushes, Ombre Sponges)

What our clients say about us

One of the companies I trust since their first steps!
Elena Manta
Amazing products, especially the soak off polish Gel It Up is incredibly thick, rich in colour, very easily spread and lasts for long! It can also be removed so easily! The colour chart is extensive! Personnel is very helpful! Keep up the good work!
Marialena Fioravantis
My order arrived in 24 hours! Everything is great and the Support is Top Notch!
Afroditi Milona
The best company by far! Excellent quality and long lasting products, enormous variety in their colour charts! Great customer service too!
Eva Greka
Very helpful ... very kind ..... My order arrived the next day ... perfect! ❣

Σοφία Σερέτη
The best products i ever tried !

Alexandra Kapnisi
Amazing products, especially the semi-permanent Gel it up gel polish have incredible density, rich solid color, very good spread and incredible durability! You can easily and richly remove color. The staff is very helpful. Keep up the good work!

Fioravantis Marialena
Recently i had the pleasure of being part of a photo-shooting for magazine, about the Tribal colors by Gel It Up. Being “backstage” i had the opportunity to meet the team of Gel it up and especially mrs Gelitup herself: mrs Rene. I was mesmerized by the way this company runs, their approach in the market, the way this company cares about their customers... and i can assure you, it is not fake. I can only imagine what the future holds for people with love & passion for their products, sensitivity for the environment and listening their clientele’s needs. Only success!
Good work, team Gel it Up! Keep it up!

Nicolas E.
One of the best on the market! Durable, they do not wrinkle, they are covering and with a very nice fit! I don't change them!

Thena Bogdanovits
Amazing products with long duration and rich color chart !! excellent service! I love gel it up

Αγγελική Βαρ.
Incredible products, despite very good quality, very good prices, excellent service, always next to the technician! Five stars are not enough !!

What can I mention first !!! Very helpful and professional in every sense of the word. They will even tell you what is not in your best interest to buy from them, that is very important. Bravo to all of you.

Νίκη Καλαϊτζή
Flawless service and amazing products !!! I highly recommend it !!!

Elenaki Stavrou

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